Meet Louise Rumball, cult-brand builder
Louise is the go-to brand, marketing, and concept strategist for some of the world’s most ambitious wellness, lifestyle, and hospitality brands. Trusted by industry leaders, she is known for pioneering, creating and delivering strategic, disruptive, and commercially viable business concepts, projects, campaigns that don’t just follow trends — they set them and disrupt markets along the way.
What sets Louise apart is that she doesn’t just advise — she builds and scales too.
With firsthand insight as a top 1% podcaster with over 8 million downloads (Healing Honeys), content creator with an audience of over 500,000 followers, and founder of Daily Devotion, the #1 ritual wellness platform, Louise has first-hand experience scaling her own brands to the front of the market.
Louise’s specialties include:
Brand and business concept creation, ideation, positioning, and trend analysis
Market analysis, research, whitespace identification, and commercial strategy
Board presentations and strategic storytelling for executive audiences
Brand story, narrative, positioning, and messaging development
Visual brand development and creative direction
Space design, concepting, and moodboarding — including briefing and directing interior design teams to ensure alignment with brand ethos
Collaboration with architectural and construction teams to bring spatial concepts to life and deliver cohesive, experiential environments
Partnerships and collaborations strategy – from concepting and sourcing to execution
Go-to-market and launch strategy for new brands, products, and experiences
End-to-end creative brand oversight – from naming and tagline to launch execution
Cross-functional brand leadership – collaborating seamlessly with design, digital, PR, and product teams in a project lead capacity
Louise’s focus is in luxury wellness and hospitality brand consulting – with deep expertise in the evolving luxury wellness space and wellness tourism.
Louise’s Journey
Louise walked away from a career as a corporate litigator to launch one of London’s first fitness blogs - and within months, was headhunted by 1Rebel with one brief: “Disrupt.” She did exactly that — onboarding as Head of Brand and redefining boutique fitness marketing and setting the tone for a career building some of the most ambitious brands in wellness and hospitality.
Since then, she’s co-created, launched, and scaled over 30 brands globally—spanning wellness fitness, recovery, beauty, luxury hotels, and tech—while growing her own agency. Her client list? Nike, 1Rebel, BXR London, Sweat by BXR, GRIT BXNG, Farmacy, The Address Hotel Group, The BoTree Hotel, Hart Shoreditch (Hilton Group) and more.
In a creator capacity, Louise has also partnered with leading brands such as WHOOP, Alo Yoga, Sony, Sol de Janeiro, Headspace, Better Help, Wayfair, and Bumble.
