Meet Louise Rumball
Louise is the go-to brand, marketing, and concept strategist for some of the world’s most ambitious wellness, lifestyle, and hospitality brands. Trusted by industry leaders, she is known for delivering strategic, disruptive, and commercially viable projects, campaigns and concepts that don’t just follow trends — they set them.
What sets Louise apart is that she doesn’t just advise — she builds.
With firsthand insight as a top 1% podcaster (Healing Honeys), content creator with a following of over half a million, and founder of Daily Devotion, the first-ever Ritual-Based Wellness subscription and a qualified Integrative Health Practitioner and Holistic Wellness Coach, Louise doesn’t just consult — she creates and she builds what others only talk about
Louise’s specialties include:
Concept creation, ideation and positioning, trends analysis
Market analysis, research, whitespace identification, commercial strategy
Brand identity, narrative, and messaging development
Marketing and content strategy
Influencer, creator, and partnership strategy
Event, workshop, and campaign creation
Experiential PR / influencer activations
Louise’s Journey
Louise walked away from a career as a corporate litigator to launch one of London’s first fitness blogs —and within months, was headhunted by 1Rebel with one brief: “Disrupt.” She did exactly that—redefining boutique fitness marketing and setting the tone for a career building some of the most ambitious brands in wellness and hospitality.
Since then, she’s co-created, launched, and scaled over 50 brands globally—spanning fitness, recovery, beauty, luxury hotels, and tech—while growing her own agency. Her client list? Nike, 1Rebel, BXR London, GRIT BXNG, Farmacy, The Address Hotel Group, BoTree, and Hart Shoreditch (Hilton Group) and more and In a creator capacity, Louise has also partnered with Alo, Sony, Sol de Janeiro, WHOOP, and Bumble.
